Monday, February 27, 2006

Born Digital a la Grokker

Here is my notes on from R.J Pittman's (founder and CEO of Grokker) key note speach at NFAIS 2006 Annual Conference

Born Digital

they don't gave a home number (they use cell)
they don't write letters
they don't read instructions [so much for investing in Help documentation]
they don't wait, they want instatnt gratification
they dont't go to library..... first
they google, IM, flickr, delicious, blog
they starbucks, they wi-fi, they netflix

btw it was not fun to see the following example from Science Direct when he was explaining that the existing products are out of touch with end users' expectations. In this specific case I would agree with him, Science Direct should be able to give search results even if there are more than 10,000 records.

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