User Passion and Product Development

Ian McAllister's notes from ETech: Creating Passionate Users with Kathy Sierra
Here is Kathy Sierra's blog

"Where there is passion, there is a user kicking ass" > This is a good point. Forget about how our services kick ass, focus on how our services can enable users to kick ass, whether that means building their own business, building reputation or doing their Christmas shopping
"It's not about the TOOLS" (it's about what users can do with the tools)"