Trust in Google, not yet

Steven Bell who is the Director of the Library at Philadelphia University posts about an article in the Thomson Gale Report, by Brittney Macomber who is a senior at Denison University.

Brittney summarizes what we have to do as an industry:

Bottom line: large database providers and librarians need to do a better job at marketing to the faculty and students - the people who actually need and will use the authoritative content and research tools they provide. Without this concerted effort, it appears that a lot of money and time is wasted letting these valuable online databases collect virtual dust!

This is valid also for corporate engineers who are wasting millions of dollar and productivity time in scientific literature search. As vendors serving the corporate market, we have to show the value and the power of products build on subject specific databases to small medium entreprises or large corporations.