IBM blogging in full-foce

If anyone has a doubt about why a corporation or its employees should blog just check it what IBM is doing and just listen to Ed Brill: "I have been able to win business, save business, and affect the market and competitive landscape through blogging". via Keith Instone

If you are still not convinced on the benefit of blogging for your corporation, let's have a talk. I would love to hear what's preventing your company and your colleagues to blog beside not having enough time.