Got Questions on Benefit of Blogging?

If you need to convince or encourage your CEOs or managers to blog show this communication between Sun's CEO Jonathan Schwartz and SEC Chairman Christopher Cox

"As you are aware, I believe strongly that the Internet is a powerful tool that can be used effectively by corporations and all market participants to provide information to the market and investors. The Internet can empower investors to obtain and evaluate information about companies, and its potential has not yet been fully exploited. Today, many companies maintain websites on which they post their annual and periodic reports, press releases and other information of interest to investors, customers and other persons. The Commission has recognized the importance of corporate websites and the Internet in providing important corporate information and developments to the market, both in connection with capital raising and disclosing ongoing corporate developments. Since Regulation FD was adopted in 2000, significant advances in information and telecommunications technology have occurred that have dramatically increased Internet use by businesses, consumers, investors, and government agencies. These advances have transformed the Internet into a primary means for the rapid dissemination and retrieval of information. Technology now plays an integral role in timely informing the markets and investors about important corporate information and developments."