AdaptiveBlue gets funding from Union Square Ventures

AdaptiveBlue gets funding from USV which is few blocks away from our office. AdaptiveBlue is "working towards the vision of a personalized Web, where consumers own their information and choose to open it to web sites and services in order to get personalized recommendations, personalized alerts, personalized news, personalized shopping and personalized search. You can read more about our thoughts on the Attention Economy here."

I have tried using AdaptiveBlue but so far I haven't seen anything interesting besides just linking to some other sites. I agree with their vision and probably we will see some more interesting application coming in their new version. Indeed their vision reminds me of Xerox's Document Souls project too.