Friday, February 23, 2007

Publishers here is an opportunity from the "voice of customer"

Matt McAlister is giving an excellent idea for a new magazine:

"This magzine should be printed monthly with lots of possibilities online that may actually be more successful in the long term. (I can imagine the print magazine turning into a sort of marketing vehicle for the web site. )

It includes longer deep-dive articles that have been throughly researched and copyedited. The editors are paid very well because they are experienced and talented. It also includes samples from the blogosphere and insights from contributors and participants who care deeply about the subject. There are intelligent interviews of people who are innovating and actually doing important things. There are insightful case studies of both the methods and results of certain technology breakthroughs. And there are columns that remind us to keep it real."

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