Can DOIs help linking issues in blogs and wikis?

John Udell's podcast with Geoffrey Bilder who is the director of strategic initiatives for CrossRef.

OpenURL and Digital Archiving

John Udell (now with Microsoft) interviews Dan Chudnov (Yale University) and Tony Hammond (Nature) on OpenURL, DOIs and related issues.

"I think that the issues that libraries and academic publishers are wrestling with — persistent long-term storage, permanent URLs, reliable citation indexing and analysis — are ones that will matter to many businesses and individuals." via John Udell

Is there a hint here that Microsoft can be moving to digital archiving similar to Amazon?