Pfizer is tapping into Sermo's network of doctors

This week Sermo ( a social networking site for physicians) and Pfizer announced a strategic collaboration. This is from the press release:

Pfizer, working together with Sermo’s physician community and other Sermo partners, plans to pursue a number of key objectives through this collaboration, including:

• Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment


• Create an open and transparent discussion with physicians through the innovative channel offered by online exchange


• Engage with the FDA to define guidelines for the use of social media in communications with healthcare professionals


• Work with physicians to develop a productive exchange between pharmaceutical professionals and the Sermo community