Book Publishing from Macmillan folks

Via Michael Cairns

Selling and promoting scientific content through video

Publishers use your cameras and create quality content

While I was in vacation, Blogger added a new feature that lets users add a video easily to their blogs.

The ease of taking videos - with even a mediocre digital camera, see the video- and publishing it on the web is opening a new opportunity for journal publishers to create additional quality and fresh content. So if I were a publisher of a journal here are few things that I would start doing:

• First start a journal blog

• Take a small video camera to every editors' meeting and interview them on special subjects, and post it on the blog

• Take the camera to every conference that I attend and organize and interview the lecturers or authors or the attendees on the conference topics and post these on the blog

• Each month interview the most downloaded article's authors and post it on the blog

The cost for all of these is very minimal basically the camera. And yes, you don't need to be a geek or technical person to do these.

ps This video was taken on a digital camera and uploaded here in few seconds. My son is singing his version of Happy Birthday to Tamar in Buyuk Ada this summer.