Wednesday, April 13, 2005

Rupert Mordoch speech to American Society of Newspaper Editors

Interesting speach that applies to STM publishers too

"But our internet site will have to do still more to be competitive. For some, it may have to become the place for conversation. The digital native doesn’t send a letter to the editor anymore. She goes online, and starts a blog. We need to be the destination for those bloggers. We need to encourage readers to think of the web as the place to go to engage our reporters and editors in more extended discussions about the way a particular story was reported or researched or presented."

"Someone whom I respect a great deal, Bill Gates, said recently that the Internet would attract $30 billion in advertising revenue annually within the next five years. To give you some perspective, this would equal the entire advertising revenue currently generated each year by the newspaper industry as a whole. So of course, all of this could not be new money. Whether Bill’s math is right is almost beside the point. What is indisputable is the fact that more and more advertising dollars are going on-line, and we must be in a position to capture our fair share."

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