When Competitive Intelligence is Just Too Much Information

via Knowledge Wharton

"But just what is competitive intelligence? Simply put, it can be any sort of information that helps a business create competitive advantage. The increasing pace of change in the business environment demands that companies invest in competitive intelligence. In fact, according to Marion Debruyne, professor of marketing at Emory University’s Goizueta Business School, the biggest trend in competitive intelligence in the last couple of years is the acceleration and growth of information availability."