Online STM Publishers & Mashup

I went over the participants list of the Mashup Camp and did not see one representative from STM online publishing world. I bet some of these creative guys can come up with some cool application using our content and make it more interesting to end users. How about doing a citation tracking from Scopus or Thomson content using Google or Yahoo Maps? Or may be Anurag Acharya's group of handfull developpers can do this within few hours and integrate in Google Scholar?