Google Trends & Some things that I don't understand

Google launched few new services yesterday Google Trends is one of them. It allows you to " analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time."

Here is the results for Elsevier. I don't have a clue why Iranians are leading here for Elsevier searches....










Also just for fun here is a comparison or Elsevier and Thomson












Google Co-op is another service that they announced yesterday. Marrissa Mayer is quoted in the Times as "A little bit of human involvement goes a long way". More on the Co-op later.....