Nature publishing buys an Island, the rest of the STM publishers are still rowing the dingy

Nature makes another speed boat move and dive into Second Life. It seems that Nature became the first major STM publisher which bought an Island in Second Life and experimenting with it. Kudos to them. Other big publishers like us (Elsevier), Thompson, Wiley are still thinking if, what, and when they should do something in Second Life which has over 1.2 million residents and some of them our customers. If you are interested in Second Life you may want to check Hive7 too.

Nature's island is called "Second Nature"

If there is another STM publisher in Second Life please let me know.