Time to switch from information provider to "knowledge provider"

Users -at least knowledge workers- are not interested just getting information, they want to get intelligence and acquire knowledge when they use a paid search product. Ramano Rao who was the founder of Inxight got the right idea for beyond search: REAP

"Retrieve — collect information from a variety of sources
Extract — extract data, facts, examples
Arrange — arrange documents and facts for use now or later
Present — compose information into artifacts of value"