Amazon's investment in Wikia and Jimmy Wales new venture in search engine

Now it makes more sense why Amazon invested in Wikia. Jimmy Wales the founder of Wikipedia and Wikia is planning to launch an internet search engine with amazon.

Wales believes that "Google’s computer-based algorithmic search program is no match for the editorial judgment of humans."

In the Times article Wales also said that "Google is very good at many types of search, but in many instances it produces nothing but spam and useless crap. Try searching for the term ‘Tampa hotels’, for example, and you will not get any useful results"