Friday, December 22, 2006

"Magic Bullet" for publishers

"In large part, then, social media has succeeded in most areas in spite of itself: the virtues of revolutionary tools far outweighed a host of vices. But the aftermath of this revolution will begin to favor focused products that go beyond single-purpose general solutions to products that solve real problems for specific audiences using social media techniques"

"This is the "magic bullet" that many publishers will be seeking to fire in 2007, a way to harness the benefits of social media technologies into a form that will translate into specific market opportunities." via Shore Commentary
Good advise from John Blossom who is the President of Shore Communication and one of the must read analysts of our industry.

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