Experiment and Learn

This was one of the messages that I gave yesterday to our sales team in San Diego where we had North America Academic and Government Sales Kick Off meeting.

Today's launch of Tags and Groups in Engineering Village is an example of this for Elsevier.

Another example of testing is going on at Honeywell. It seems that forward looking senior managers agreed to pilot a tagging and social networking project. If they are successful in proving that these tools will "help drive faster and better engineering design" this will be a big coup for Honeywell in improving collaboration within the company and social networking vendors like Connectbeam which transformed itself within two years.