Sunday, September 09, 2007

Is Googling for research "good enough" for your bottom line? A new study comparing the productivity of free and paid search tools

My colleagues know well my response to this kind of studies which shows the logical. One of the key results of the study -Free Web Search vs. Paid Search Tools- is that "researchers believe that as a search tool for technical information paid search is 325% more productive than the free web". You can download the white paper here or request the full study that was conducted independently by Martin Akel & Associates by emailing eicsutomersupport{at}elsevier{dot}com.

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