STM publishers and Online Ad Spending

US online advertising spending is projected to be $42B in 2011. This can be an opportunity to explore "different pricing models" in accessing to fee based content. OncologyStat is a good example of this. Who knows may be our customers would not mind to see ads similar to what Newsweek is doing when they use our products as long as the ads are relevant, not intrusive and the institutions were getting a share of the ad revenues.