Google Knol: I love this game

Now some major publishers are thinking how and if Google Knol will disintermediate publishing. Here is John Blossom's insights on Knol.
It's too early to say how this will work. The success of this may depend on community and collaboration feature that Knol will use. A young scientist who is knowledgeable on Automatically Precise Manufacturing (APM) may choose to create a topic page on APM and expose his knowledge. Or Google may choose to leverage the expert names that they have in Google Scholar and encourage authors to write topic pages? Who knows? One thing that I know is this kind of moves by Google makes our job more interesting and challenging.