It's not fear of Google; it's all about ease of access

David Utter's "Elsevier has no fear of Google Scholar" titled post finds our move a "sensible solution". This is a very logical move for any primary publisher in STM world. Dean Giustini explains a bit why this is logical when he says that we can't ignore Google Scholar. There are some other sites like WorldwideScience and Scitopia where you can search scientific content on the web but unless they really leverage technology to provide answers to search queries it will be challenging for them to be a destination site. Hopefully all the content that is available in these two sites will be indexed by large search engines like Google or Live where most of our users start their searches.