Once you put customer centricity as your main mission success is closer to reach:
"There's another situation, too, where I think being customer focused is better, and thats when you are a leader. If you're competitor focused, you tend to slack off when your benchmarks say that you're best. But if your focus is on customers, you keep improving"Jeff Bezos, at HBR October 2007, "The Institutional Yes: The HBR Interview with Jeff Bezos.
"Years from now, when people look at back at Amazon, I want them to say that we uplifted customer-centricity across the entire business world"